Challenge - To create a 3D graphic depicting the fluid movement of a wave.

Solution - The campaign needed a 3D visual, using arrows as the graphical element, to depict the fluid motion of a wave. The red arrow was then incorporated to tie in with the creative strap line of the print advert.
McFaul Studio took the 3D render and incorporated it along with the typography to create a strong visual piece.

Result - A successful print campaign with a strong visual message.