Challenge - To create a proof of concept ident for Nike Jordan using existing graphics from McFaul Studio.

Solution - We used the existing branding created by McFaul Studio to develop a structured narrative. The concept of the piece was the moment of quiet before the storm and flurry of a skilled slam dunk. Focusing on the key areas of action and emotion through the life of the graphics, fused with a simple but slick sound design.

Result - A slick, fast paced ident bringing the original 2D artwork graphics to life as a manga style animation.